Philips Norelco highlights SensoTouch 3D shaver with 'TRON: Legacy' promotion

STAMFORD, Conn. — In line with its newest line of electric shavers, Philips Norelco is collaborating with Disney to offer fans an exclusive look at the film "TRON: Legacy" before its theatrical release.

Philips Norelco's 3DShave.com/TRON site highlights the recent launch of the SensoTouch 3D shaver, which promises the closest shave yet, and also gives site visitors the opportunity to play games and enter to win advance screenings of the film and other sweepstakes, including a chance to win $10,000 for a 3-D home theater upgrade.

Advance screenings of "TRON: Legacy" began Monday and will continue Wednesday in the following cities: Atlanta; Bentonville/Rogers, Ark.; Boston; Chicago; Dallas; Detroit; Fort Lauderdale/Miami, Fla.; Houston; Los Angeles; Minneapolis/Apple Valley, Minn.; New York; Philadelphia; Phoenix/Tempe, Ariz.; San Francisco; Seattle; and Washington, D.C.

"We're excited to work with Disney to offer fans an incredible first look at 'TRON: Legacy' in 3-D," said Jacopo D'Alessandris, VP marketing at Philips Norelco, North America. "With the introduction of the Norelco SensoTouch 3D, we've created our most technologically advanced electric shaver, and through our promotion, we are inviting people to see how 'The Game Has Changed' as the ultimate 3-D shaving experience meets the ultimate 3-D movie experience. It's the perfect collaboration."