P&G, NFL partner in search of 2011 'Super Parent'
CINCINNATI — Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.
“P&G’s corporate mission is to touch and improve the lives of more people, more completely and this unique program fulfills that purpose by reaching NFL fans in a way that is relevant and meaningful to them,” said Anne Westbrook, corporate communications leader of U.S. sports marketing at P&G. “Being a parent, I know how important it is to keep our youth active. With this program, we invite parents to join us in this effort to empower all parents to take a proactive approach in helping their children achieve and maintain an active lifestyle.”
This year, P&G teamed with NFL PLAY 60 around the League’s successful Super School pillar, a program that chooses 34 U.S. "Super Schools" to honor each football season, including 32 in NFL markets and two in general markets. The winning schools were selected from entries registered under the NFL’s Back to Football Friday contest, which encouraged schools to show their NFL pride and commitment to health and wellness. P&G’s alignment with the NFL PLAY 60 Super School program is to establish a unique program extension, finding the "ultimate P&G Super Parent." A P&G Super Parent must be an individual who takes a proactive approach in helping children of the school and/or community achieve and maintain an active lifestyle.
In November and December, P&G and the NFL will be visiting each of the 34 Super Schools with a parental figure or spouse of an NFL player, who will honor each P&G Super Parent. NFL parental figures and spouses and P&G Super Parents will present a check for $1,000 to support that school’s athletic department. Once all 34 Super School events have taken place, there will be a call-to-action for fans to vote for the Ultimate P&G Super Parent on the Take it to the House Facebook page contest tab.
The Ultimate P&G Super Parent will attend the 2012 Pro Bowl in Hawaii to assist in NFL PLAY 60 activities planned.
Learn more about NFL PLAY 60 at NFLRush.com.