P&G introduces Pampers UnderJams
CINCINNATI Procter & Gamble on Monday announced the launch of Pampers UnderJams, a line of pampers that offers all-night protection but are designed to fit more like underwear.
“Bedwetting is a common problem that shouldn’t stop kids from essentially being kids and partaking in their favorite activities, like sleepovers and overnight summer camps,” stated Kirk Perry, North American vice president and general manager for Pampers. “We created UnderJams with the belief that all kids have a right to privacy. The product is designed with the same quality parents expect from Pampers and is discreet, so kids will have the confidence to experience a routine, active life.”
As many as 7 million children above age five have accidents at night.
UnderJams NightWear is currently available in S/M and L/XL sizes for boys and girls at mass, discount, baby specialty and grocery stores where Pampers products are sold.