P&G files lawsuit over Olay Regenerist patents

CINCINNATI Procter & Gamble has filed a lawsuit against Fruit of the Earth, alleging that it infringed on various patents and its Olay Regenerist trade dress.

The suit, filed in the United States Federal District Court for the Southern District of Ohio, claims that Fruit of the Earth infringed on three patents as well as infringed on trade dress of the Olay Regenerist packaging by an entire line of look-alike products sold at CVS.

A spokesperson for Fruit of the Earth was not immediately available for comment.

P&G is asking that the Irving, Texas-based company stop distributing the products and to notify its retailers to impound or return all products.