P&G enters R&D collaboration with Hebrew University of Jerusalem

JERUSALEM — Procter & Gamble has inked a master collaboration agreement with the Hebrew University of Jerusalem.

The research and development deal, which was signed through Yissum, the university's technology transfer office, "allows P&G scientists and research leaders to partner on a new level with Hebrew University faculty and researchers in areas, such as biology, chemistry, colloid and surface science to drive cutting-edge innovations that have the potential to impact a wide range of P&G's global product categories," according to P&G's VP corporate research and development Jeff Hamner.

P&G has operated a local office in Israel since 2001 and established its open innovation center, P&G Israel House of Innovation, in 2007.

"The collaboration agreement between P&G and the Hebrew University is a great proof of Israel’s leadership in science and technology," P&G Israel general manager Sophie Blum said. "Over the last few years, P&G has chosen to source innovation from Israel as one of the world’s leading innovation ecosystems and has created its open innovation center in Israel — IHI. The agreement will enable P&G to enjoy the breadth of research done at the Hebrew University and collaborate on creating innovative products that improve the lives of people around the world."