Personalization drives category
With more people working from home, the office products category continues to expand. For the past year, sales of office supplies were up 4%, according to NPD analyst Lora Morsovillo, driven by sales of writing implements, mailing and shipping supplies, and office essentials, including paper clips and rubber bands.
Morsovillo said the trend toward personalization is evident in the category, creating more demand for products like coordinated pens and folders.
The article above is part of the DSN Category Review Series. For the complete Home Office Sell-Through Report, including extensive charts, data and more analysis, click here.