PepsiCo's portfolio of billion-dollar brands expands
PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.
PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company's portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.
As part of the announcement, PepsiCo is underscoring its achievement by placing advertisements in the Financial Times, New York Times, USA Today and the Wall Street Journal, which welcome these brands to its billion-dollar brand portfolio.
"PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day," PepsiCo chairman and CEO Indra Nooyi said. "Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. It's a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio."