Pepsi goes retro with Ray Charles T-shirts
LOS ANGELES — Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.
The recent collaboration was brokered through The Joester Loria Group, Pepsi's exclusive licensing agency for North America, and Act III Licensing in conjunction with the Ray Charles Marketing Group, the licensing agency for The Ray Charles Foundation. The collection, designed by licensee Ripple Junction features imagery of the late music legend Ray Charles.
Launched in the early 1990s, the "You Got The Right One Baby" campaign featured 11 commercials over three years.
"Mr. Charles stated that the Diet Pepsi campaign was one of the highlights of his career and that 'You've Got The Right One Baby, Uh-Huh!' was one of his most popular songs," said Valerie Ervin, president of the Ray Charles Foundation.
Current designs are authentic to the merchandise that originally launched in conjunction with the campaign in the early '90s and incorporates the Diet Pepsi logo, Ray Charles images, "Uh-huh" girls and iconic tagline, the company reported.
Select T-shirt styles currently are available at Urban Outfitters retail locations and online, Kitson retail locations and online, and on Pepsi's e-commerce shop, Shop.PepsiUSA.com, beginning in mid-July. Retail prices range from $24 to $38.
Kitson's Robertson and Melrose locations in Los Angeles will feature an exclusive Pepsi Throwback window promotion for two weeks starting July 16, and for an additional two weeks at the Santa Monica location starting Aug. 1.