Pepperidge Farm adds new graham cracker flavor to mix
NORWALK, Conn. — Pepperidge Farm has expanded its Goldfish brand portfolio with the introduction of a new sweet treat.
Goldfish Grahams cookies and cream joins the s'mores, vanilla cupcake and fudge brownie graham cracker varieties, the company said. The new flavor is available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.39.
In addition to the new product launch, Pepperidge Farm said it is utilizing its Goldfish brand to launch a parenting-focused website called GoldfishSmiles.com, which is designed to provide parents with a collection of ideas and advice — including tips for mealtime, suggestions for getting active as a family, playful activities and ideas — the company said. Parents may also take part in the conversation by posting questions and comments, as well as sharing their own stories with the brand on Twitter and on Facebook. The site builds on the company's Fishful Thinking initiative, which launched in 2009 to as a resource for parenting positive kids.
"We are so excited to share the news of the launch of GoldfishSmiles.com with all parents and fans of Goldfish," Pepperidge Farm VP crackers Stephen White said. "We broadened our Fishful Thinking initiative that focused on helping parents instill optimism, emotional awareness, goal setting, resilience and empowerment in their children to include new partnerships with our parent contributors. We are confident that we’ll be able to help spread more smiles to families everywhere."