Pampers taps Jennifer Hudson for exclusive lullaby
NEW YORK — Pampers has teamed up with a Grammy Award-winning recording artist to celebrate the love parents feel for their babies.
Pampers said Jennifer Hudson, who is a mom herself, teamed up with the diaper brand to record an original rendition of the bedtime classic "Lullaby and Goodnight," which is exclusively available for free download on Pampers' Facebook page. Pampers said the partnership with Hudson underscores Pampers' commitment to the nurturing of babies everywhere through music and noted that the brand is planning to roll out music-inspired online engagement campaigns for its community. Pampers also will celebrate its partnership with Hudson by making a $100,000 donation to Jennifer Hudson’s charity, the Julian D. King Gift Foundation, to benefit moms, toddlers and babies.
In addition to being able to download Hudson's lullaby recording, parents also will be able to interact with Pampers Lullabies application on Facebook, which will allow parents to create their own lullabies for their babies tapping original Pampers musical tracks, post them to the Pampers gallery for others to view and share them with family and friends. The app will launch next month.
“Music offers a powerful and emotional way to enhance the natural loving connection between parent and child,” Pampers general manager Fama Francisco said. "We are thrilled to pay tribute to the beautiful role of songs — and in particular to the endearing role of the evening-time lullaby — by teaming up with Grammy winner and mom Jennifer Hudson to offer parents a contemporary, fresh take on a bedtime favorite. The joyful spirit of music offers moms just one more way to express love for their little ones and ease their transition into peaceful sleep.”