Pampers' Miracles campaign seeks to reach Hispanic moms, babies
LOS ANGELES — Pampers is looking to provide new resources and support for Latina moms and their babies through its latest initiative.
Pampers said it kicked off its Miracles campaign with a mural creation at a Los Angeles-based school, which portrayed the real-life miracle stories of many Latino babies as told by their families, the company said. In addition to the mural, Pampers also announced the creation of the Madrinas Network, which will offer moms the opportunity to opt-in to receive tips and information on their baby's development through a mobile messaging platform, and to join the Pampers Madrinas network at Facebook.com/PampersLatino.
Other campaign promotions include sweepstakes and Spanish-language TV ad spots.
"We want this new campaign to inspire the community by recognizing some of the challenges Latino families face, and letting them know that we are here, listening and ready to help," said Jodi Allen, VP North America baby care at Procter & Gamble.