Oreo continues birthday celebration with Daily Twist campaign
EAST HANOVER, N.J. — Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.
The Oreo Daily Twist campaign creates a new digital advertisement in real-time every day that reflects the latest happenings, pop culture news, milestones or celebrations taking place in the world, Oreo said. The campaign is part of the brand's 100-year anniversary. The campaign kicked off on June 25 and will end Oct. 2. The OREO Daily Twist marketing partners include DraftFCB (advertising), 360i (digital marketing), Weber Shandwick (public relations) and Mediavest(media).
"Oreo is all about helping people rediscover the carefree innocence of childhood," said Cindy Chen, director of marketing for Oreo at Kraft Foods. "The Daily Twist brings out the kid in all of us, no matter what your age, by giving you the chance to look at the world in a playful, more imaginative way."