Omron taps personal trainer Bob Greene for new initiative
BANNOCKBURN, Ill. — Omron Healthcare on Thursday teamed with Bob Greene, personal trainer to Oprah Winfrey and author of the new book "20 Years Younger: Look Younger, Feel Younger, Be Younger," on an initiative to encourage Americans to walk every day to improve their overall health and feel better.
"Bob Greene is one of the leading fitness and wellness experts in America, and we are thrilled to work with him," stated Ranndy Kellogg, Omron VP marketing and product development. "It's a natural partnership for us as we share the same passion to get Americans walking."
According to a report from the Centers for Disease Control and Prevention, only 35% of adults older than 18 years of age engage in regular leisure-time physical activity. In "20 Years Younger," Greene suggests walking as an easy cardio activity and recommends working up to a goal of 10,000 steps per day.
Research shows that using a pedometer can increase physical activity by about 2,000 steps — or an extra mile — each day, demonstrating that the Omron pedometer can be a motivational tool.