Oh baby!

LOS ANGELES — To help under-the-weather junior, Hyland’s has rebranded its pediatric line of products Hyland’s Baby. Hyland’s cough-cold liquid offerings are trending at 76.5% growth to $2.6 million for the 12 weeks ended Oct. 30, 
according to SymphonyIRI Group across food, drug and mass (excluding Walmart).


And for this cough-cold season, Hyland’s added a new Hyland’s Baby cough syrup for infants 6 months and older to the line. The Hyland’s Baby cough syrup begins shipping in January, the company reported, at a suggested retail price of $9.99.