NYX Cosmetics expands Target retail partnership

LOS ANGELES — Beauty brand NYX Cosmetics has expanded its retail distribution through a partnership with Target.

After positive reaction to its entry in Target's Canadian market, as well as a successful test launch domestically, NYX is now available in more than 1,000 Target stores across North America.

NYX's partnership with Target first began in Canada where they launched in 2013. NYX is now available in 1,093 Target stores across the United States, with the remaining door openings planned for early 2014. In addition, NYX and Target will collaborate on marketing initiatives featuring best-selling NYX items in limited-edition packaging.

At stores, customers have access to more than 150 NYX product SKUs including mainstay items, such as its Jumbo Eye Pencil, Eye Shadow Palettes, Extra Creamy Round Lipstick and Slide on Pencil. In addition, specialty products such as the award-winning The Curve, Shine Killer, Pore Filler, Matte Lipstick and Soft Matte Lip Cream also will be available. Target also will feature NYX's newest product launches, as well as specialty items from the line.