Nutrisystem names seasoned PR exec to head communications
FORT WASHINGTON, Pa. — Nutrisystem on Tuesday announced the appointment of Robin Shallow as VP public relations and corporate communications. Shallow will drive consumer and corporate communications strategies for the Nutrisystem brand and will join the company on May 20.
Nutrisystem recently entered the retail space in a bigger way with distribution through Walmart.
"[Robin's] experience, consumer sensibility and passion for this space made her the ideal candidate for this role," stated Dawn Zier, CEO Nutrisystem. "We have a great and compelling story, a proven scientific and nutrition-based diet that has helped millions of people achieve their desired weight loss goals, and now, a veteran communications strategist to champion Nutrisystem through traditional, digital and social channels."
Shallow served as EVP communications for Rodale, with oversight of corporate, executive, internal, brand and marketing communications across the company. At Rodale, Shallow was responsible for creating and driving multi-platform, integrated partnerships for the company's leading suite of health, fitness and wellness titles, including Men's Health and Prevention.
Shallow also had day-to-day management of NBC/Reveille's "Biggest Loser" franchise for Rodale including online extensions, branded books, newsstand special issues and magazine integrations.
Most recently, Shallow was EVP communications and public relations for MeetMe, a social network for meeting new people in the U.S. and public market leader for social discovery. In that role, she led the communications strategies around the rebranding of MeetMe, the result of the merger of myYearbook and Quepasa Corporation.
Shallow spent the earlier part of her career at Time Inc. where she directed communications for the company's group of 18 magazines including titles like Golf Magazine, This Old House and Popular Science. Prior to that, she was the public relations director for Sports Illustrated and has also worked as a production executive on "Live with Regis & Kathie Lee!"
She is a graduate of Pepperdine University.