New vitamin company to employ cause marketing as part of launch strategy
RALEIGH, N.C. — The Feel Good Vitamin Co. was launched Tuesday with the aim of helping end childhood malnutrition.
"It's unbelievable that in this socially conscious and interconnected world there are so many kids in the U.S. and around the world that are severely malnourished," stated Jarrett Disbrow, founder of The Feel Good Vitamin Company. "It shouldn't be this way and we think our little company can make a difference — maybe even inspire a movement."
The company is starting by selling a line of children's multi-vitamins called Feel Good Children's Gummies. For every bottle that is purchased the company will donate a bottle to a child in need. The company will provide its vitamins to disadvantaged children in the U.S. and in communities in need around the world through a network of established hunger-fighting agencies.
Feel Good intends to build awareness of its mission and products by leveraging social media, partnering with hunger-fighting agencies, participating in events focused on health awareness and working with schools. Feel Good is initially selling its Children's Gummies online but eventually expects to also sell them through socially oriented specialty retailers, the company stated.
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