New PowderWorks powder-based facial exfoliant 'rolls away' dead skin cells

ATLANTA — PowderWorks has introduced a new facial exfoliant that is powder-based and remains a powder even after it is massaged onto the face, promising to leave skin with a clean feel and no residue buildup.

The all-natural facial exfoliant is formulated with a patent-pending rolling action technology and is housed in a shaker for ease of use. An alternative to scrubs and facial peels, PowderWorks is infused with natural oils to polish and soften skin as it literally "rolls away" the dead skin without harming the healthy layers. It is created for all skin types, and in particular for sensitive skin.

"I am really excited that PowerWorks facial exfoliant is now available to consumers — women, men and teens. We are confident that this will become very popular. So far, the response has been overwhelming. My two teenage daughters and I all have very sensitive skin, and we have tried a variety of facial exfoliants and were not satisfied and experienced side effects, such as irritation," stated Leslie Granberry, founder of PowderWorks. "I was in search of an effective treatment and could not find one, so I decided to create my own skin care facial product. My husband and I teamed up and consulted with industry and skin care experts; and after two years of [research and development], PowderWorks facial exfoliant has launched. What we created is an exceptional and high-quality facial exfoliant that is very different."  

How to use: First, lightly dampen your clean face with water. Secondly, shake desired amount of the powder onto your moist fingertips. Thirdly, massage onto face in circular motion and thoroughly rinse the face with water and pat dry. Recommended use is twice a week for all skin types. It is also safe enough to use around the sensitive eye and lip area and to use on the back of hands, the company stated.

Packaged (100% recyclable) in a 2-oz./60-mL shaker, it retails for $39, and consumers can purchase online at ThePowderWorks.com.

Founded in 2010 by two entrepreneurs and husband and wife team, Leslie and Marc Granberry. The company is based in Atlanta and plans to roll out additional skin care products within the next six months.