New Meijer app helps consumers 'Find-it' in stores

GRAND RAPIDS, Mich. Midwest grocery store chain Meijer on Wednesday unveiled a new mobile application called "Find-it," which allows shoppers to quickly locate items in the store. Four Meijer supercenters have been enabled during the pilot phase of the program.

With "Find-it," shoppers can locate more than 100,000 items in Meijer supercenters; browse weekly specials, promotions and sale items; and even find the location of their cars in the Meijer parking lot with the "Remember My Parking Spot" feature.

"We're very pleased about the launch of the Find-it mobile app," said Elizabeth Wilson, online/mobile marketing specialist for Meijer. "Meijer is always looking for ways to improve our customers' shopping experience, so we are truly excited to introduce technology that not only continues our company's tradition of innovation, but helps makes shopping more convenient and fun for our customers."

The app was built by Seattle-based company Point Inside, which has been rolling out interactive mobile maps for airports and shopping malls. "As a retail thought leader, Meijer quickly understood the benefits of the Point Inside platform," said Jon Croy, co-founder and VP business development at Point Inside. "Saving time, enabling self-service and making sure shoppers don't leave the store without finding what they need is a win-win for both shoppers and retailers."

The "Find-it" app is available for free on iPhone, iPod Touch and Droid devices.