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DALLAS — Kimberly-Clark's feminine care brand Kotex Natural Balance has teamed up with comedian Heather McDonald for a new Web video series.
The series, which started May 7, is featured on the Kotex Natural Balance Facebook page and YouTube channel. McDonald stars in the series, calling out the jargon in the category (what does nano-breeze maxi pad technology even mean?) and invites women to join in the conversation.
"Hide your trampolines, America, because if a woman on her period is nearby, her pad is scientifically engineered to make her three times more likely to jump on it, thanks to its new Elastibounce Lining technology," joked McDonald, who is best known for her role as writer and story producer on E!'s "Chelsea Lately." "I love that Kotex Natural Balance is being honest and real with these videos and setting the record straight about what's necessary and what's not."
Women can upload their videos and comments on the Kotex Natural Balance Facebook page to let McDonald and Kotex Natural Balance know what's real and what's not. Their submissions will help inspire five more videos starring McDonald and influence material for a live Stand Up For What's Real comedy tour that will visit major cities later this year. McDonald will perform live at select stops.
Kotex Natural Balance is a line of pads, liners and tampons. The pads and liners include a cover that is soft on skin and includes a hint of aloe and vitamin E. All Kotex Natural Balance products feature a breathable touch of natural cotton.