Neutrogena kicks off Wave for Change
LOS ANGELES Skin care brand Neutrogena has announced the launch of Wave for Change, a charitable campaign that makes it easy for teens not only to give back but to choose how Neutrogena will support communities in need.
This summer, starting July 17 through Aug. 23, Neutrogena will donate $1 to GlobalGiving for every Wave sonic power-cleaner and oil-free acne wash pink grapefruit product sold, up to $200,000. GlobalGiving, an organization that links donors to causes, will then distribute the funds to environmental, educational and disaster relief charities.
Neutrogena is putting the power into the hands of teens to determine how much of the $200,000 will be distributed to each cause- environment, education and disaster relief. By visiting the Neutrogena Facebook page, Facebook.com/neutrogena, teens can take a customized quiz, which determines the type of cause they would most likely support and will help determine what percentage of the funding will be donated to each cause.
To stay connected with the cause, they can visit the Facebook page and get real-time results on the support of each cause, as well as view the quiz results of Neutrogena celebrity brand ambassadors Emma Roberts, Gabrielle Union, Hayden Panettiere, Miranda Cosgrove, Susie Castillo and Vanessa Hudgens.