Nestle Aguas Frescas inspired by Hispanic culture
GLENDALE, Calif. — Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.
Nestle Aguas Frescas include Jamaica and Horchata flavors. Nestle Aguas Frescas Jamaica is made from hibiscus flowers and Tamarindo — made from tamarind puree — making it an excellent source of vitamin C. The Nestle Aguas Frescas Horchata beverage is made from rice and cinnamon, and is an excellent source of calcium, Nestle USA said.
The drinks are hitting store shelves this summer.
"Consumers with roots in the Hispanic culture will find that Nestle Aguas Frescas remind them of home, of growing up," said Nestle spokesman Juan Motta, head of domestic emerging markets. "It's another way to blend the best of two cultures. Nestle Aguas Frescas delivers the refreshing and authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle."