NDBN, Huggies make diaper pledge to American Red Cross
DALLAS — The National Diaper Bank Network and Kimberly-Clark's Huggies brand have pledged to donate 1 million diapers to the American Red Cross to support the organization's disaster relief efforts in the South and Midwest.
The NDBN and Huggies said the diaper pledge is in response to the recent tornadoes that recently struck communities across the country. Huggies' contribution builds on the $1.5 million financial commitment made by parent company Kimberly-Clark to the American Red Cross Annual Disaster Giving Program. Together, Kimberly-Clark and the Huggies brand will monitor ongoing relief efforts through its American Red Cross partnership and, where possible, continue to assist those families and communities rebuild in the aftermath of the recent tornado devastation.
"We want to ensure moms and dads are able to have access to clean diapers for their babies," Huggies director Aric Melzl said. "Clearly our neighbors impacted by these terrible storms are in desperate need right now and the Huggies brand is committed to helping these and any other families out during their time of need."