Natrol partners with yoga icon on new line of supplements
CHATSWORTH, Calif. — Natrol on Wednesday announced its partnership with Bikram Choudhury, a world renowned yoga instructor who developed the brand of yoga known as Bikram yoga, to offer a new line of ayurvedic supplements called Vedic Mantra.
“This is an exciting venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence,” Natrol senior director of marketing Lisa Sheppard said. “Natrol agrees with the yoga philosophy that a balanced mix of healthy natural foods and supplementation is a good step to enriching the mind and body.”
Designed to enrich the experience of living through nature’s mantras for a healthier mind and body, the Vedic Mantra supplement line consists of ten core herbal products developed to address a healthy lifestyle and target specific health needs, including antioxidant support, digestive support, energy support, healthy cholesterol support, heart health support, joint support, liver detox support, mood support, relax/sleep support and weight-loss support.
Starting in January 2012, Vedic Mantra will be sold online and at select Bikram Yoga studios throughout North America. The products will each retail for $14, and will be promoted through a variety of media, including healthy lifestyle magazine and yoga conferences and competitions.