NACDS resumes ad campaign promoting role of pharmacy
ALEXANDRIA, Va. — The National Association of Chain Drug Stores has resumed its paid advertising campaign promoting the role of pharmacy in the healthcare delivery system.
Since 2007, the NACDS has emphasized its theme of "Pharmacies, the face of neighborhood health care,” and will continue emphasizing the value of pharmacy with the message this week.
“It was not too long ago that one could feel the frustration of the pharmacy community,” wrote NACDS president and CEO Steve Anderson in an NACDS member e-newsletter. “There was a sense that those who understand the power of pharmacy services were talking among themselves but that the message was not reaching public policy and political constituencies. In other words, there was too much ‘preaching to the choir.’ That is changing dramatically.”
Anderson noted that the timing for this campaign is now — 20% of Congress members include newly elected legislators who are focused on reining in government spending. “They need to hear about the ways in which pharmacy services can help increase medication adherence, thus reducing preventable and more costly healthcare expenditures,” Anderson wrote.
The ads advocate for congressional support of S.274, the NACDS-backed Medication Therapy Management Empowerment Act. The print ad is pictured here.
“This is what a trade association sounds like when it truly shouts from the rooftops, and these powerful sounds are absolutely necessary for success,” Anderson concluded.