Mylan Specialty promotes allergy awareness through baseball
BASKING RIDGE, N.J. — Mylan Specialty is extending a marketing campaign around its line of emergency treatments for severe allergic reactions.
The drug maker, a division of generic drug manufacturer Mylan, announced that it would partner with several baseball teams to sponsor Allergy Awareness games at stadiums around the country, starting with the Pittsburgh Pirates, who will play against the Cincinnati Reds on Friday at Pittsburgh's PNC Park. Mylan Specialty manufactures the EpiPen Auto-Injector for allergic reactions, also known as anaphylaxis, and the campaign is to mark the 25th anniversary of its approval by the Food and Drug Administration.
"In 2012, Mylan partnered with the Pittsburgh Pirates to host the first annual Allergy Awareness game, and we are excited to expand the effort this year with events across the country," Mylan CEO Heather Bresch said. "We are proud to partner with these teams to help families managing severe allergies attend a baseball game for what may be their first time at the ballpark."