Murad taps former Guthy-Renker exec to serve as COO
EL SEGUNDO, Calif. — Skin care company Murad, whose products are sold at several locations, including Sephora and Ulta, has named Beverly Parsons as COO.
Parsons will report to general manager Richard Murad. In this role, Parsons will be responsible for procurement (purchasing, packaging engineering and quality control), as well as supply chain planning, distribution center operations and logistics, and information technology functions.
Parsons comes to Murad from Guthy-Renker, where she spent 15 years in various operations functions. Most recently, she was the SVP business integration. She also held the title of VP operations and was responsible for the operations departments, including purchasing, planning, international operations, quality control, inventory control and logistics.
Prior to her role at Guthy-Renker, Parsons served as operations manager at Ethel M Chocolates, senior manager of corporate inventory at Fingerhut Cos. and inventory management at CVN Cos.