Mountain Dew launches Kickstart breakfast drink with real fruit juice
PURCHASE, N.Y. — Mountain Dew, a product of PepsiCo, announced today the release of Kickstart, a breakfast drink combining Mountain Dew with real fruit juice.
"Our consumers told us they are looking for an alternative to traditional morning beverages — one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, VP marketing for Mountain Dew. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."
Available in two flavors, Orange Citrus and Fruit Punch, and with only 80 calories per 16-oz. can, Kickstart presents a fresh alternative to the age-old morning question of "coffee or juice." It combines the taste of Mountain Dew with 5% real fruit juice and a lower amount of caffeine than a cup of coffee.
Kickstart by Mountain Dew will be available in retail stores nationwide beginning Feb. 25. But to be one of the first to taste Kickstart before it hits shelves, consumers can visit KickStartfirstTaste.com to request a can. With the can in hand, fans are encouraged to submit a photo of themselves getting into their morning groove with Kickstart for a chance to be included in a "Chasing Sunrise" anthem video.
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