More than 400 ponytails donated to P&G's Pantene Beautiful Lengths program

CINCINNATI — Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program. P&G employees, their family and friends and the local community gathered in the Tower Gardens at the P&G general offices to donate more than 400 ponytails to benefit the cause, which creates free real-hair wigs for women undergoing cancer treatments.

Several guests of honor were present to support those who participated, including one of WCPO’s “Good Morning Tri-State” news anchors Kathrine Nero, who shared her personal story. P&G employee Julie Noe also shared her journey, and cut her six-year old daughter Bella’s ponytail, which was donated to the program. Hair styling was provided by more than 30 local hair stylists who volunteered their time to help cut and style the hair that was donated.

The event once again kicked-off the countdown to the second National Donate Your Hair Day, which is taking place on Sept. 7 to benefit the Pantene Beautiful Lengths program. Pantene and Seventeen magazine are partnering again to continue this annual day of giving where people nationwide are encouraged to cut and donate their hair.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their hair to create free, real-hair wigs for women who have lost their hair because of cancer treatments. To date, Pantene Beautiful Lengths has received nearly 500,000 hair donations from men, women and children. The American Cancer Society distributes the wigs through their nationwide network of wig banks at no cost. Since the start of the program, 28,000 real-hair wigs have been provided to female cancer patients.