More than 4-out-of-10 consumers turn to OTCs as a first line of defense
For the most common conditions suffered by consumers or someone in their household, OTCs served as the first line of defense for more than 40% of consumers across the board, according to an online survey of more than 900 AccentHealth viewers that was conducted in September.
For the 77% of AccentHealth viewers who had experienced heartburn in the past year, 46% used an OTC treatment for relief. For top five symptoms/conditions experienced by viewers in the past year — including cold, cough/sore throat, headache, sinus/nasal congestion and runny nose — 43% of consumers used OTCs to address those conditions before other treatment options.
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Source: AccentHealth. To view the demographic breakdown of participants, click here.