MillerCoors opens craft-, import-beer-focused biz
CHICAGO MillerCoors has developed a company that focuses on craft and import beers.
Tenth and Blake Beer Company is an independent yet connected company that will own the strategic business drivers –– marketing, trade marketing and an independent sales organization dedicated to the craft and imports business. The company will in-source other capabilities from MillerCoors, including legal, communications, HR, marketing services and consumer insights.
“This is a unique and exciting period in the beer business,” said Tom Cardella, the company’s CEO and president. “With the added focus on our craft and import brands and the talent within our brewing network, Tenth and Blake Beer Company has the opportunity to make an impact and continue to help grow this segment. We’re made up of passionate brewers and merchants of the world’s finest specialty brews, and we look forward to celebrating the joy of beer with beer drinkers throughout the U.S.”