MET-Rx, Starz want consumers to show off their 'inner warrior'
RONKONKOMA, N.Y. — MET-Rx and the Starz premium entertainment network have teamed up for the MET-Rx Warrior Workout Video Contest, the companies announced Tuesday. The campaign calls for consumers to create a one-minute video that portrays their “inner warrior” for a chance to win a walk-on role on a Starz Originals series.
On the MET-Rx Facebook page, people can share their own workout techniques, upload videos and check out their favorite MET-Rx athletes and MET-Rx events. Additionally, MET-Rx consumers will be able to come back to vote for their favorite "Warrior Workout" and share the experience with their friends and family via Facebook.
"As a global brand, it's exciting for MET-Rx to utilize our social media platforms to become part of the customers' brand experience,” stated Patrick Cornacchiulo, MET-Rx brand director.
One winner will receive a walk-on role on the Starz Originals Series, a five-day/four-night trip for two to the major city nearest the filming location, and a one-year supply of MET-Rx, awarded as quarterly shipments of selected products, valued at $2,500. The total approximate retail value of the grand prize will be $12,500. Nine runner-up prizes of a MET-Rx gym bag filled with MET-Rx selected products also will be awarded. The approximate retail value of each runner-up prize is $100.