Menasha Packaging's design for Unilever product line wins Paperboard and Packaging Council Award
NEENAH, Wis. — The Paperboard and Packaging Council awarded Menasha Packaging Co. its Excellence Award at the 70th annual North American Paperboard Packaging Competition for its regimen kit created for Unilever's Nexxus Youth Renewal product line, Menasha said Thursday.
The entry features a book-style outer carton with a window and intricately designed insert displaying product contents while holding them securely in place, as well as specialty coating and foil stamping.
"Our client challenged us to design a solution that would encourage the shopper to try all products within the line or enhance the appeal of giving haircare products as a gift," Menasha Folding Carton Group general manager Jim Snyder said. "Our solution is an upscale, multi-piece package that's both eye-catching and functional."