McNeil unveils 'Smiling it Forward' campaign in support of Tylenol
FT. WASHINGTON, Pa. — McNeil Consumer Healthcare on Tuesday put into motion its "Smiling it Forward" campaign with "How I Met Your Mother" star Alyson Hannigan in support of its Tylenol brand. Now through mid-January, McNeil will donate $1 to Children's Health Fund for every smiling child photo a mom posts on SmilingItForward.com, up to $100,000.
Children's Health Fund has been recognized for its mobile medical clinics that provide healthcare services to underserved children throughout the U.S. By sharing the first "smile" of her two daughters Satyana, 4, and Keeva, 1, Hannigan triggered the first donation from McNeil's Tylenol brand. "Being a mom has been one of the most rewarding experiences of my life," Hannigan said. "And being the first mom of many to participate in Smiling it Forward warms my heart because it will help other children receive high-quality medical care like my daughters do."
A recent survey conducted on behalf of McNeil discovered that 89% of moms with young children agree that there is nothing better than their child's smile to let them know they are feeling better after a fever, cold or flu, McNeil reported.
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