Maybelline NY introduces its new Great Lash Lots of Lashes mascara

NEW YORK — Maybelline New York has expanded its mascara portfolio with the September launch of its new Great Lash Lots of Lashes.

The popular Great Lash brand, known for its bright pink and green packaging, now features, with Lots of Lashes, a new heart-shaped elastomer brush to simplify the application process. In one sweep, the little grabber brush reaches the inner and outer corner of the eye, multiplying and building the lash look with no clumps.

Great Lash Lots of Lashes is available in three washable shades. It is available beginning in September and has a suggested retail price of $6.49.