Mass and drug channels are top locations for beauty and hygiene

The purchase of personal products is most often made at locations of convenience and health destinations — mass merchandisers and drug stores — according to an online survey of almost 700 AccentHealth viewers conducted in April. Showing signs for further growth, 69% of respondents indicated they would make a personal product purchase at a drug store in the future.

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Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 6,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.