Mars gets ready for 2012 with new products

CHICAGO — Mars Chocolate North America is expanding its portfolio with new varieties and snack sizes for some of its brands.

The products, which were unveiled at the National Association of Convenience Stores Show in Chicago this week, will include:

  • 3 Musketeers coconut bar: Debuting in December for a suggested retail price of $1.09;

  • Dove chocolate singles bars (available in milk and dark chocolate): Relaunching in a wider size (10% increase in weight) in Jan. 2012 for a suggested retail price of $1.09;

  • M&M's mint dark chocolate candies: Debuting in December for a suggested retail price of $1.09;

  • M&M's snack mix, available in three varieties: Debuting in May 2012 in 8-oz. resealable pouches for a suggested retail price of $3.29;

  • Snickers 3X Chocolate 2 to Go bars: Debuting in December for a suggested retail price of $1.69;

  • Dove Bar mint swirl ice cream with dark chocolate: Debuting in March 2012 for a suggested retail price of $3.99;

  • Milky Way chocolate ice cream bars: Debuting in March 2012 for a suggested retail price of $1.79 (single bar), $4.29 (six-packs), $4.29 (80-calories miniature bars in a 12-pack).

New shareable sizes will be available for the following products:

  • M&M's almond chocolate candies;

  • M&M's pretzel chocolate candies; and

  • Snickers Peanut Butter Squared bars.