Mars Chocolate kicks off campaigns for Twix, Snickers
HACKETTSTOWN, N.J. — Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.
Twix's Pause Like You Mean It campaign will include the "Pick Your Pause" on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.
Meanwhile, Snickers is launching a cause-related campaign with Feeding America called Bar Hunger. Building on last year's partnership, Snickers is looking to donate up to 3.5 million meals to the organization and will engage consumers by asking them to submit UPC codes to Snickers.com or via text message to 45495. The campaign will be supported with specially marked packaging, which will be on store shelves now through October.