Mars Chocolate debuts upcoming lines at trade show

HACKETTSTOWN, N.J. — Mars Chocolate this week showcased some of its soon-to-be-launched confections and snacks at the National Confectioners Association's Sweets and Snacks Show.

Such items slated to hit retail in the coming months are:

  • Dove Silky Smooth cookies and crème, which blends white chocolate with crunchy chocolate cookie bits. The product will be available in September for a suggested retail price of $1.09 for a 1.34-oz. single bar; $2.29 for a 3.07-oz. large bar and $3.49 for an 8-oz. bag of Dove Promises;

  • Halloween 2012 will have more treats than tricks with the debut of M&M's candy corn white chocolate candies; Milky Way caramel apple autumn miniatures; M&M's Minis milk chocolate candies tube; Snickers pumpkin singles; Snickers 2-to-go pumpkins; Snickers pumpkin 6-packs; M&M's Fun Size pretzel chocolate candies bag; Snickers Fun Size Peanut Butter Squared bars; Fun Size Mix Peanut and Peanut Butter Lovers chocolate candies bag; M&M's Fun Size mix variety and caramel lovers mix variety stand-up pouches; Fun Size mix variety bag; Fun Size mix variety stand-up pouch in 135 pieces and 252 pieces sizes; M&M's Fun Size mix variety bag in 9.94-oz. and 50 pieces sizes; and filled bar mix variety bag.

  • Mars Chocolate also showcased some of its Valentine Day 2013 offerings, including Snickers heart singles; Snickers heart 6-pack; Milky Way Simply Caramel Heart singles; Dove Silky Smooth assorted heart tin; M&M's chocolate candies gift box; M&M's milk chocolate Cupid; M&M's Fun Size heart gift box; Minis Mix heart gift box; Dove Promises Silky Smooth milk chocolate and strawberry crème hearts 3 Musketeers dark chocolate strawberry minis; Minis Mix chocolates and M&M's Fun Size milk chocolate candies and Minis Mix heart gift boxes display.

Mars Chocolate announced many of its other 2012 products earlier this year. For more information, click here.