Marley Beverage relaunches One Drop coffee drink
CHICAGO — Marley Beverage Company, a partnership with the family of the legendary reggae artist that promotes a wide range of healthy, natural drinks, is set to relaunch One Drop, a ready-to-drink premium Jamaican coffee beverage made with real cane sugar and all-natural ingredients, the company announced this week.
Marley's One Drop is available in three flavors: coffee, mocha and vanilla light. The drink is re-launching in Rexam's Sleek 12 oz. cans.
Originally introduced in 9.5 oz. glass bottles, Marley Beverages chose to move into the Rexam Sleek can because of its durability, portability and brand differentiation as it helps the beverage stand out on retail shelves. Marley's also benefits from the fact that aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package, the company noted.
"There is nothing better than drinking an iced cold coffee beverage from a can," said Lee Brody, global marketing director, Marley Beverage Company. "We wanted to showcase the premium look of our Marley's One Drop line and help it stand out on the shelf. We were able to achieve both in a very powerful way with the Rexam Sleek can."
Rich Grimley, president and CEO, Rexam BCNA, says the beverage can is the right choice to package coffee beverage growth. "Specialty coffee brands are recognizing the value of aluminum beverage can packaging in building their business. Marley's is a valued customer of ours and we're excited to help them extend their brand with the best in graphics display, filling and distribution economics and sustainability superiority."
Purchases of Marley's beverage products benefit 1Love.org, the Marley family nonprofit initiative, which works to promote the legacy of their father by supporting charities that empower youth, protect the planet and promote peace.
Marley's One Drop cans are working their way into retailers nationwide now.
Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.