'Man of Steel' flies into stores with Twizzlers candy
HERSHEY, Pa. — Twizzlers Candy, a Hershey Company brand, is teaming up with Warner Bros. for the expected summer blockbuster "Man of Steel" to release specially marked packages of Twizzlers and launch a fan contest on Facebook for the Ultimate Man of Steel Getaway.
Warner Bros. Pictures is launching a national campaign promoting "Man of Steel" and while supplies last, specially marked Twizzlers 16 oz. packages will feature the movie and details about the contest.
"We're excited to offer fans the opportunity to discover their inner superheroes with a Man of Steel experience this summer," said Anna Lingeris , spokesperson for the Twizzlers brand. "Twizzlers candy is a great complement to 'Man of Steel,' and both will sweeten summer fun for fans both on- and offline."
Now through July 6, 2013, fans can visit www.Facebook.com/Twizzlers to create and star in a personalized Man of Steel-inspired video. In just five easy interactive steps, users can watch their epic transformation unfold in a custom video and also have the chance to win one of 10 weekly prizes as well as the grand prize – the Ultimate Man of Steel Getaway.
The custom video application 'Create The Invincible You' takes Facebook fans through a quick, two-minute transformation to create and share their one-of-a-kind superhero video. Participants will be entered for a chance to win weekly prizes, including a year's supply of movie passes, t-shirts, Twizzlers candy and more. One grand prize winner will receive the Ultimate Man of Steel Getaway: an all-expenses paid trip for two to the country's largest Metropolises—Los Angeles, New York and Chicago—and $3,000 in spending money.
"Man of Steel" flies into theaters June 14.
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