Majority of consumers using smart device at shelf
As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).
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Source: AccentHealth. To view the demographic breakdown of participants, click here.