Macy’s grabs shoppers with ‘Gift Shops’
NEW YORK — Macy’s stepped up its approach to holiday shopping this season with its first-ever grab-and-go “Gift Shops.” In 400 Macy’s stores nationwide, new main floor Gift Shops offered a one-stop gifting destination featuring limited-edition gifts exclusive to Macy’s, including ready-to-gift techie gadgets, apparel, accessories, beauty finds and chic home goods.
The festive branded spaces incorporated distinctive gifts ranging from classic games by Ridley’s and dessert plates to metallic candles and chic cell phone covers in ready-to-go packaging to make holiday shopping simple. Centrally located in high traffic, main floor destinations, the Gift Shop ultimately was aimed at making shopping fun and easy for customers who have limited time and limited budgets. All of the items were ready to gift with easily removable price tags.