L'Oréal's La Roche-Posay, Vichy Laboratoires expanding at select Walgreens
NEW YORK — La Roche-Posay and Vichy Laboratoires, two dermatological skin care brands from the L’Oréal Group, have announced the expansion into select Walgreens locations.
With an upscale, interactive merchandising concept and a unique shopping experience that includes instant expert advice, the brands bring their medical heritage and expertise to the pharmacy retailer. Beginning this month, more Americans will have access to the skin care products that are in high demand by the savvy beauty shopper.
The brands originated in France and were once available only in European pharmacies. Developed in collaboration with dermatologists and based on scientific breakthroughs, both brands offer products that are formulated for sensitive skin and tested in clinical studies to ensure effective results.
Walgreens plans to feature this kiosk concept at select Look Boutiques and other top beauty locations across the country. The kiosk will engage shoppers with a tablet experience that will offer information and advice about skin care. This interactive tablet experience will help customers by focusing on their concerns and needs, as well as guide their selection of everything from cleanser to sunscreen. The Dermatological Skincare experience also provides an educational component where users can tap into the brands’ skin care secrets or get dermatologist advice. In addition, customers can scan a product’s UPC code to instantly see the features, benefits and ingredient details. Vichy Laboratoires will also offer French beauty secrets while La Roche-Posay will deliver board-certified dermatologist advice. Walgreens beauty advisers, available at each of the drug store chain’s locations, are specially trained to help customers who may have questions about skin care products or would like to sample products.
"Industry studies show that 1-out-of-2 women in the U.S. are using the wrong skin care product for their skin’s needs,” stated Henric Sark, president of the Active Cosmetics Division at L’Oréal. “One of the prime objectives of this collaboration with Walgreens is to improve the level of results and satisfaction by helping customers to make the right choice. To do this, we have worked together to provide advice and in-depth information, either through the trained beauty adviser or the interactive tablet, and also by offering products that can deliver the results, that are backed by science, proven effective and safe. This educational approach and the new merchandising concept show that La Roche-Posay and Vichy Laboratoires are on the cutting edge of technology not just in skin care, but also in reinventing the skin care shopping experience.”
“We are always looking for ways to help our customers get, stay and live well, and these L'Oréal brands are great examples of how we can provide new dermatological skin care brands in an exciting and innovative way,” added Joe Magnacca, Walgreens president of daily living and product solutions. "These brands are leaders in this area, and when you fuse that with our products and beauty advisers, we are thrilled to help our customers feel good about their health and the selection and knowledge we can bring.”