L'Oreal Paris taps Billy B. as new consulting makeup artist

NEW YORK – L'Oréal Paris has announced the addition of celebrity makeup artist Billy Brasfield — a.k.a. "Billy B" — to the brand's roster of experts.

He joins a roster of distinguished L’Oréal Paris consulting beauty experts including Tom Bachik for nail, Christophe Robin for hair color, Dr. Gervaise Gerstner for skin care and Johnny Lavoy for hair care.

With more than 20 years of beauty experience, Billy B. will lend his expertise for product development, consumer education and creating trendsetting makeup looks for L’Oréal Paris spokespeople.

His clientele includes top models, award-winning actresses and music industry icons such as Beyonce, Lady Gaga, Mariah Carey and Britney Spears.

Whether Billy B. is creating a look for an event, an editorial spread or a music video, he pushes beauty boundaries and he's passionate about inspiring others in the makeup artist community through his work, the beauty brand stated. Not abandoning his self-taught roots, Billy B. lectures and teaches both up-and-coming and established artists regularly.

"Billy B. is an extraordinarily gifted artist, known for some of the most iconic makeup looks of our time.  He was a natural complement to our brand because he is a trendsetter in the industry and inspires confidence in others," stated Karen Fondu, president of L’Oréal Paris USA.