Lipton launches global Instagram contest
ENGLEWOOD CLIFFS, N.J. — Lipton is celebrating the feel-good moments of their tea fans with the launch of Liptagram, its first ever global photo contest allowing Lipton fans around the world to share and connect. Liptagram invites Lipton fans to creatively and visually share uplifting moments for the chance to win an all-expense paid trip to Kenya for two to visit Lipton's Rainforest Alliance certified tea estates. Consumers can upload images through Instagram, the world's largest photo sharing application now through March 2, 2013.
"Liptagram brings to life Lipton's philosophy of enjoying positive moments," said Alfie Vivian, VP Refreshments, Unilever North America. "By asking our passionate tea fans around the world to capture their images with Instagram, they are sharing how they embrace life's rich possibilities."
Liptagram comes at a time when Lipton is encouraging new and younger consumers to drink tea on a more regular basis to provide that much needed lift during their hectic daily lives. Similarly, Liptagram gives people the chance to socially experience that much needed lift. "There are so many sentiments in an image," said Vivian. "Whether it exudes excitement, spontaneity or brightness, images can capture a positive moment and inspire you to feel the same way."
Liptagram is a four-week photo challenge where fans can tag their Instagram photos with weekly theme hashtags, which celebrate Lipton's core values. The themes are as follows: #LiptonBrightness, #LiptonExcitement, #LiptonUplifting, #LiptonSpontaneous.