Lego, Warner Bros. Consumer Products to launch construction sets based on 'Lord of the Rings,' 'The Hobbit'
BILLUND, Denmark, and BURBANK, Calif. — A line of build-and-play construction sets based on the "Lord of the Rings" trilogy and the upcoming film "The Hobbit" is coming to retail.
Lego and Warner Bros. Consumer Products said it will introduce the Lego The Lord of the Rings construction sets are slated for a global launch beginning in June 2012 in the United States, with Lego The Hobbit: An Unexpected Journey scheduled for release later in the year.
"Only Lego, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of 'The Lord of the Rings' and the two films based on 'The Hobbit,'" Warner Bros. Consumer Products EVP domestic licensing and worldwide marketing Karen McTier said. "These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties."