Lean Pockets taps gossip blogger Perez Hilton for sweepstakes
ENGLEWOOD, Colo. — Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."
Through March 31, consumers can enter the "Live Famously sweepstakes" by either submitting a code obtained via a specially marked package of Lean Pockets sandwiches or obtaining a code via the brand's Facebook page, then completing and submitting the registration form via Facebook. Users automatically will receive one entry into the sweepstakes and advance to the "Instant Win Game" page, receiving one instant play for that day. The grand prize winner and a friend will spend the day in and around Los Angeles, and receive a luxury hotel stay, chauffeured car service, a $1,000 shopping spree, a $250 spa experience and a special concert experience with Hilton.
"Perez is the perfect fit for the Lean Pockets brand 'Live Famously sweepstakes,'" Lean Pockets marketing director Daniel Jhung said. "He's become a household name by giving his fans a behind-the-scenes look at what it's like to be part of the celebrity scene. Plus, we're inspired by his commitment to a healthier lifestyle and the approach he's taken to maintain his recent weight loss — exercising and eating better-for-you foods. His approach is realistic and not radical, and we think that's something our Lean Pockets fans can appreciate. They like Lean Pockets brand sandwiches because they’re quick, have 340 calories or less, and still taste great."