Laxatives for women boost category
Boehringer Ingelheim recently expanded its popular laxative brand with Dulcolax Laxative Tablets for Women, specifically formulated with a “comfort-coating” to protect a woman’s stomach.
According to a national survey sponsored by Boehringer, constipation ranks as one of the top women’s health issues that women are least likely to discuss — as many as 37% of women won’t talk about the issue with anyone — suggesting a targeted product could be a big seller. As a category, laxative tablets are up 3.4% to $181.5 million for the 12 weeks ended Oct. 7 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.
The article above is part of the DSN Category Review Series. For the complete Digestives Sell-Through Report, including extensive charts, data and more analysis, click here.