Laura Geller Beauty announces investment by private equity firm

NEW YORK — Laura Geller Beauty, a prestige color cosmetics brand developed by makeup artist Laura Geller, has announced that the company has received an investment from private equity firm Tengram Capital Partners.

The company is best known as an innovator and pioneer of the “baked” category of makeup — uniquely formulated, color-correcting products made in Italy. The company also was one of the first brands to introduce primer, now one of the leading cosmetic categories, called Spackle.

“The Laura Geller Beauty brand has always positioned itself as a premium color cosmetics collection that fits into every woman’s lifestyle, regardless of where she lives, what she does or what she wears. Our partnership with TCP will accelerate my dream of delivering innovative, relatable and meaningful products to more women domestically and abroad,” Geller stated.